CONTINENTAL
ICExperience
January 19-20, 2026 - Gol, Norway
We’re excited to invite you to Gol, Norway, for the exclusive launch of our new studded tire.
This two-day event is all about celebrating winter, innovation, and great company. Surrounded by stunning mountains, you’ll get behind the wheel and experience the tire’s performance in a thrilling driving program on the frozen Tisleifjord.
We’ll be based at Golsfjell Fjellstue, where you’ll enjoy warm hospitality, delicious food, and the chance to connect with fellow guests in a relaxed and cozy setting.
Join us in Gol for a winter driving experience you won’t forget!
Day 1
If you're arriving by plane, your experience begins with a scenic bus trip from Oslo Airport (Gardermoen). If you're driving yourself, you’ll start directly at Golsfjell Fjellstue.
Upon arrival, we’ll kick things off with a lunch, followed by a welcome session, product introduction, safety briefing, and alcohol test – all essential before heading out on the ice.
The afternoon is dedicated to hands-on driving exercises on Tisleifjorden. You’ll rotate through three exciting modules designed to challenge your skills and highlight the performance of our new studded tire.
After the adrenaline settles, we gather for a debrief and a comforting bowl of soup. You’ll then have time to check in and unwind before enjoying a delicious dinner in the restaurant.
The evening continues with “afterdriving” in the bar where you can connect with fellow guests over drinks, games, and live music.
Day 2
The day begins with breakfast and check-out, followed by engaging sessions where you'll dive into the features of our new studded tire and learn how to sell it. You'll also explore the rest of our winter portfolio, gaining valuable insights to support your sales efforts.
After lunch, we’ll say our goodbyes and those travelling by plane board the bus back to Oslo Gardermoen.
The complete program is available further down on this page.
Meeting Time & Place
Plane: Monday, 19 January at 08:45 - Oslo Airport (Gardermoen)
Car: Monday, 19 January at 12:00 - Golsfjell Fjellstue, Auenhauglivegen 890, 3550 Gol
Departure
Tuesday, 20 January at 12:00
Accommodation
We'll be staying at the charming and peaceful Golsfjell Fjellstue in Gol, just a short distance from the track at Tisleifjorden. Each guest will enjoy a cozy single room for a comfortable stay.
Travel Options
You can choose to arrive either by car or plane.
Car: If you’re driving, you can head directly to Golsfjell Fjellstue where you'll have to be at 12:00.
Plane: If you’re flying, we’ll arrange your flights and, if needed, an overnight stay at either your departure airport or Oslo Airport. Upon arrival at Oslo Airport, a bus will be ready to take you to Gol at 08:45 on the event day.
When registering for the event, you’ll need to provide your birth date and passport details.
Your flight tickets will be sent to you a few days before the event.
Oslo Airport (Gardermoen)
Reception
Restaurant
Rallyloftet
Tisleifjorden
Rallyloftet
Golsfjell Fjellstue
Restaurant
Fjøset
QUESTIONS
If you have any questions about the event, please write to xxxx@continental.com or call xxxxxx.